Beyond The Numbers - Navigating UK Black Podcast Listeners (Free)
Your free strategic summary from NerdLxb
Unlock a deeper understanding of UK Black Podcast listeners.
If you’re in the ears of Black listeners, and asking for their time, attention and trust, this guide goes beyond genre or content category and helps you understand the moment your audience is in and how to show up with purpose. This is your entry point into building content, campaigns, and connections that truly resonate with Black podcast listeners in the UK.
What You’ll Get
In this exclusive summary, you’ll gain:
A first look at NerdLxb’s latest audience intelligence on UK Black podcast consumers
A breakdown of the core motivational drivers shaping podcast choices
A preview of the “What > So What > Now What” framework — turning insight into immediate action
Strategic suggestions tailored for brands, creators, and media agencies.
Who Is This For?
Whether you’re:
A creator or commissioner shaping a new show
A brand or marketer planning a podcast partnership
A media agency looking to craft meaningful campaigns
This summary helps you ask better questions and make better creative and commercial decisions.
How We Did It
We surveyed 500 Black consumers across the UK (49%/51% London/Non-London, 50% Women and Men), about their media habits, media representation, their values, attitudes and goals.
We asked:
How often are they listening to podcasts?
What podcasts have they been listening to?
What have they seen, heard, or watched recently that made them feel represented?
Using our internal mixed-method research framework, we uncovered the why behind the listen not just the what.
Ready to Go Beyond the Numbers?
Enter your details to receive your free summary from NerdLxb’s latest research.
Your free strategic summary from NerdLxb
Unlock a deeper understanding of UK Black Podcast listeners.
If you’re in the ears of Black listeners, and asking for their time, attention and trust, this guide goes beyond genre or content category and helps you understand the moment your audience is in and how to show up with purpose. This is your entry point into building content, campaigns, and connections that truly resonate with Black podcast listeners in the UK.
What You’ll Get
In this exclusive summary, you’ll gain:
A first look at NerdLxb’s latest audience intelligence on UK Black podcast consumers
A breakdown of the core motivational drivers shaping podcast choices
A preview of the “What > So What > Now What” framework — turning insight into immediate action
Strategic suggestions tailored for brands, creators, and media agencies.
Who Is This For?
Whether you’re:
A creator or commissioner shaping a new show
A brand or marketer planning a podcast partnership
A media agency looking to craft meaningful campaigns
This summary helps you ask better questions and make better creative and commercial decisions.
How We Did It
We surveyed 500 Black consumers across the UK (49%/51% London/Non-London, 50% Women and Men), about their media habits, media representation, their values, attitudes and goals.
We asked:
How often are they listening to podcasts?
What podcasts have they been listening to?
What have they seen, heard, or watched recently that made them feel represented?
Using our internal mixed-method research framework, we uncovered the why behind the listen not just the what.
Ready to Go Beyond the Numbers?
Enter your details to receive your free summary from NerdLxb’s latest research.
Your free strategic summary from NerdLxb
Unlock a deeper understanding of UK Black Podcast listeners.
If you’re in the ears of Black listeners, and asking for their time, attention and trust, this guide goes beyond genre or content category and helps you understand the moment your audience is in and how to show up with purpose. This is your entry point into building content, campaigns, and connections that truly resonate with Black podcast listeners in the UK.
What You’ll Get
In this exclusive summary, you’ll gain:
A first look at NerdLxb’s latest audience intelligence on UK Black podcast consumers
A breakdown of the core motivational drivers shaping podcast choices
A preview of the “What > So What > Now What” framework — turning insight into immediate action
Strategic suggestions tailored for brands, creators, and media agencies.
Who Is This For?
Whether you’re:
A creator or commissioner shaping a new show
A brand or marketer planning a podcast partnership
A media agency looking to craft meaningful campaigns
This summary helps you ask better questions and make better creative and commercial decisions.
How We Did It
We surveyed 500 Black consumers across the UK (49%/51% London/Non-London, 50% Women and Men), about their media habits, media representation, their values, attitudes and goals.
We asked:
How often are they listening to podcasts?
What podcasts have they been listening to?
What have they seen, heard, or watched recently that made them feel represented?
Using our internal mixed-method research framework, we uncovered the why behind the listen not just the what.
Ready to Go Beyond the Numbers?
Enter your details to receive your free summary from NerdLxb’s latest research.