Smart enough to analyse culture. Bold enough to shape it.

We’re a market research and events agency that transforms audience insights into real-world impact. We help brands build deeper connections with their audience through insight-led strategy and meaningful live experiences.

We deliver three core services:

Market Research & Audience insights - We uncover who your audience is, what they care about, how they behave, and where to reach them. We stop the guesswork and give you the clarity to make confident, audience-centred decisions.

Events & Community Building - We turn insights into experiences that bring your audience together, from our own event brands (Uncle Wrays & Nephews and House of Nox) to custom events and brand activations.

Live Event Production - We produce the moments that make your audience stay, share, and talk about you, delivering end-to-end production including custom builds, set design, lighting, audio, video, and staging.

Three pillars. One ecosystem. To help you understand, engage, and activate your audience.